Friday, November 20, 2015

7 IMPORTANT THINGS YOU HAVE TO KNOW BEFORE STARTING A BLOG

There are about 200 million blogs out there online. There are as many takes on marketing them as there are websites online and there are about 2.5 billion websites online. They all have different approaches to blogging and how they make money doing it. Today you’re going to learn the truth about blogging. In this brief post I am going to discuss and explain the following seven questions the most successful bloggers have asked themselves before they launched themselves into the blogosphere:

How long does it take to start making money blogging
How should I go about making money with my blog
How much money can be made blogging
Do I need to write a new blog every day
Should bloggers use analytics (Apps/Websites)
What will people buy off my blog website
What should I blog about

Some say keeping content fresh is the key to more traffic; others say it’s all about good content. Well my experience has been that good informative evergreen niche content that is properly marketed wins every time.  Marketing is everything online. Some marketing bloggers know what they’re talking about and some don’t, some are just using their gift of gab. And you're probably going to do a helluva lot of reading to learn the difference between the two. At the end of the day it’s your experience that brings traffic to your blog and nothing else.

Experience in writing, expressing yourself and your thoughts and ideas in print, media skills, understanding digital marketing and knowledge about what you blog about are all very important. Then of course there’s the business aspect if you intend to make money with your blog. You need to discover what people will buy from you on your blog, through your blog or by your blog. And, you'll need to be patient at that stage in your career because it takes some time to figure that out.

You have to do sales research for the answer to that question and here’s how. Find other blogs in the same subject and category as your blog and see what if anything they are selling. Can you sell the same thing(s)? Or, learn who visits your blog through inquisitive questions using surveys, or comment boxes. Look at your Twitter followers, Facebook likes, and so on. A lot of marketing companies miss the fact that you can tell who your websites personas are with social media too, not just surveys. Most people tend to be too busy to take surveys anyway.

Personas are descriptions of the household, the job and position your reader holds, the kind of business they're in, the company they work for, their income level, success level, and a estimation of what they’ll be looking to buy based on the track record of needs and desires of people of those personas. You then provide those products to them. But not in just any way that comes to your mind. There are right and wrong ways to present a product to your audience. For example: banners don't do well below the fold of a webpage. That's been found to be true of nearly all websites with only a few exceptions. Jimisound.com is one of those exceptions. But it took about three years to learn which ad dimensions work, why they work, and in which exact locations on a page to put them so they do work.

What do you want out of your blog is the question to ask yourself during the concept stage. To profit from your blog some say focus on just getting subscribers while others say focus on who’s reading your blog. Here again that will depend on what type of blog your blog is. If you’re a marketer writing marketing blogs the current trend is collecting email addresses so you can develop and keep an ongoing relationship with your readers, learn about them and what their needs are, and then offer products through email marketing to them.

As their trust develops and if you’re offering some things they want you’ll make some sales. The whole point of a niche blog on a subject that you already know well is the fact that you'll already know enough about your audience to sell them what they are looking for. By keeping within that niche you'll always know what they're looking for. The rest will be all about traffic levels and your ability to add value to your relationship with them.

Let’s say you have a blog about skateboards; you might want to hook up with an affiliate or two who are well known skater "go to's" for accessories, and promote their product(s) for your income. But to do that you’ll need to know a lot about marketing and bringing traffic to your site. And you'll need to work at developing trust. Affiliate marketing is very traffic centric. You must have a steady flow of unique visitors.

For example: On one of my sites, as long as unique visitor traffic does not dip below 100 unique visits a day I can expect to see some Adsense income everyday. But any number below 75 on any given day and there will be no Adsense income whatsoever on that day. It’s so consistent you could set your watch by it.

See how it works? That's how it works for everything! It’s a numbers game. I know that’s a cliché, but in every respect, it is indeed a numbers game. And the more you learn about manipulating numbers i.e., analytics, traffic, page reads, unique visitors, wherever there are numbers, the more apt you are to stay in the blogging business. Lets face it, whether it be blogging or anything else, a person won't keep doing it if there is no reward in it. Wherever numbers are involved, Facebook “likes”, Twitter “likes” or retweets, and so on, it’s all about having big numbers in the right places congruent to your blog subject(s).

But even the big number thing has its saturation points. That meaning there will come a time when you have the numbers but you are not happy with the income. All is not lost when that happens. Most of the time that just means’ you’ve grown lax and complacent from living the good life having those big numbers. Now something in the market has changed and you have to go back to the drawing board and develop ways of increasing sales again because just having those big numbers isn't cutting it anymore. You'll either need to grow bigger, or make better use of the traffic you have.

This has become my approach. I’ve found that a site with only 2 visits a day can compete if those two visitors are contributing to the income of your site. If you begin your blog business with a mindset to simply maximize sales with the number of visits you already have, you’re better off starting out that way. Things can only get better for you from there. The reason its best is because you’re teaching yourself how to survive without numbers in a game of numbers.

Imagine having that skill, having your blog set up that way, and then come upon a massive increase in the number of visitors to your site every day. You’ll have increased your income exponentially, automatically through preparation and past work efforts alone. You’d probably be able to quit working all together, except maybe for a couple days a week to analyze and make minor adjustments here and there.

NS or non-specific blogs might want to employ Adsense for income. With Adsense Google determines which ads your readers see, and when someone clicks on one, you get paid. The best thing about Adsense is your visitors see only ads they’ve expressed an interest in at some other point in time during a previous visit online somewhere. What you get paid is a pittance, but do your marketing right, get traffic and that pittance can really swell up. My very first adsense check was $125.00, and it proved to me that adsense can be made to work.

There are sites out there using only adsense for income and generating over 20 thousand dollars a month, and I’ve heard about some making more. And by the way just so you know, there are blogs out there bringing in more than a million dollars a month. Blogs like that though are generally big budget blogs with whole teams of writers and marketers on payroll. But when you do the math you find that those sites have a huge number of unique visitors every day. When I say huge I’m talking huge. You need between 750,000 and a million visits a month to make $20,000 a month with Adsense.

Although there are no guarantees, blogging has great monetary possibilities. How many blogs are on the net, is it worth getting into? Questions like this are the first questions people who are thinking about blogging ask themselves? Well that all depends on what you write about. If you do your research and write about something of great interest to a large demographic of people you’ll probably do much better. There are as many creative ideas as there are celestial bodies in the universe, so again there are no guarantees your blog will make money. But the more determined you are and the more creative you are, the better your chances of profiting from a blog will be.

Gene
How many blogs must I post before I can make money? There is money to be made blogging. It will all depend on how you’ve approached your blogging business start up. With Adsense, affiliate marketing and email marketing you can start seeing money with your first blog post in about a month, how much will depend on the blog, its subject, titles, social media experience, affiliate merchants product values, advertising and SEO.

Like any business, your initial investment of time and money will usually be more than the money the blog brings back for a couple of years. And it will probably be that way for most new bloggers, sometimes less, sometimes longer. But let nobody fool you, it will take time, so give yourself time to learn about your new trade before you try to draw any conclusions. I will say this, if you start a blog in a very competitive subject you will probably have one to two years go by before you can rank for those keywords. You can forget a million hits a month until then.

So there you have it. No hype, no false promises, just the bare truth about blogging. It's work and a lot of it. Just learning how to research and what to use and not use has a learning curve to it. There's a science to titling, sentencing, action words to use etc, etc., you'll learn. With a true, honest love for blogging, you'll learn, you'll succeed and you'll be fine.



This blog is just one in my network of Internet business blogs. Visit Jimisound.com to learn more.  

Saturday, September 19, 2015

THE WRITING DYNAMICS OF A BLOGGER

Hello everyone.  I want to begin by reminding you that associated information can be found in other blogs in my blog network. You should probably read them all for the most complete relevant, applicable information and instructions concerning blogging and digital marketing. There is an overlap with much of the Internet business information I discuss in my blogs. Alright let’s discuss blogging from the planning and first write stage a bit more. Then I'll give you an outline for your blog site itself.  

I am actually an experienced professional writer trained in several writing disciplines. It may not show at times and that may be because of fatigue and editing failures. My training is both self taught, hands on experience as a published writer and of course higher education taught. Pepperdine University Malibu liberal arts (intellectual ability and writing), Kaplan University Business School and Internet Marketing, National University project management and writing communications and advanced comprehension skills, I'll stop there. I want to point out that Pepperdine is a private Christian University located in Malibu California, and that I was there only because it was in the neighborhood that I lived in at the time, it was not for religious reasons that I attended the school. That's for my jimisound.com readers who come here.

I could keep going with my background in writing but when I embarked upon a career in blogging it wasn't as much about writing as it was about what I knew about the subjects upon which I write. Punctuation and grammar is always important regardless of the environment you're writing in, but para language, inferences, tone and delivery are different in blogging. I'm basically learning to not apply most of the stuff I used in school to blogging because it removes some of the personable things about me that people may enjoying knowing. Blogging is not an academic writing environment, unless of course you're writing academic blogs. In blogging there's a whole different approach to writing than any other experience I've ever had. In blogging the audience is not defined until you've settled upon what your blog is about, who would benefit from it most, and how you should talk to those individuals.

So you're audience may be hard to define for awhile during your research phase. When you know who you're writing to your audience has already been defined for you. For example if you are writing to a professor about arts and humanities you know that he or she will expect to see an academic or even white paper read, feel and appearance to the writing, along with information that responds to specific directions. But if I'm writing about arts and humanities in a blog environment that's it's own type of environment unique to the temperament of that particular audience type.

There are two other things I'd like you and I to keep in mind: I need to know the demographics for the subject I'm writing about, the context they read and speak in, and I need to come across as likable, friendly, helpful, supportive, clever, wise, smart, and endlessly useful. The reason I phrase it as "come across as" is not because there's anything phony going on. It's because a person can be that personality but doesn't bring that across with them in the bloggers sphere due to a disconnect that occurs during the transition of thought to print. Our personality, how we express that in person and in writing are entirely different. Which usually comes as a surprise to people. If you don't mind being candid and transparent it's easier and faster to develop your writing voice.

  Be transparent and show your personality. 
I've not written in the first person except for my time as a songwriter and composer in the music business. And there is an iambic pentameter, voice inflection and a few other things you work with there. But in blogging its all about letting your personality come across to people; and being honest and diplomatic, as well as transparent about who you are as a person. Show yourself, your whole self without any missing parts. Let them know who you are, why you've come to share your knowledge with them and why they can trust you for this information. More on that just ahead.

Most people don’t like writing. In fact most people suck at it. After all writing and math are the two elements of man’s world that hold it together. Few people ever come to realize that and see the correlation between writing and mathematics. They are also the two most failed required learning classes in schools if not tutored. In blogging you don’t have to be an accomplished writer although it helps a great deal if you are. Your level of writing skills can determine what other incomes you can establish with writing. Good writers can establish multiple income streams with blogging being one of them. You’ve heard me say that one doesn’t need to be an accomplished writer to be a blogger and that still holds true. But, a lousy writer is not going to succeed at blogging as well as a better writer will. We have to face that reality. 

You are going to see what you write read by avid readers who know what to expect from a writer or have established a level of read, write and comprehension they are most comfortable with and won’t compromise. Thank goodness most avid readers will compromise to some extent. But my advice is; don’t push it. Try and get your writing to a point where it’s acceptable, and palatable by the average reader. That will be your safe haven. Your average reader would be at the eight through twelfth grade level. Readability is determined based on the percentage of long words, short words, simple words and complex words within a paragraph comparatively.

Without blogging you’ll have no SEO and nothing for your customers to relate to you with. You’ll get no inbound leads and there’ll be nothing to build social media leads with. What does that mean? It means blogs are necessary for any successful SEO program or conversion process short of ecommerce and in most cases there too. It also means that since blogs and SEO are the foundations the Internet is built upon, you need to learn both and address the average reading level because that's what you'll find on the Internet.  

The hardest part about blogging for most people is the frequency at which it must be done. I've touched on that before so I won't elaborate on it any farther here. Business blogging is not easy and that just happens to be the area my blogs are based in. Marketing is business and business is marketing. You have to be disciplined in your writing and in your business knowledge and methodologies. Sequencing is very important in business blogging. As you go long and gain more experience in your genre you'll eventually become an expert at what you write about. It is then you can simply sit down without doing research and write a good blog from the seat of your pants. 

"Before you start to write, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? Consider what you know about your readers, their personas and their interests while you're coming up with a topic for your blog post." (Rachel Sprung, Hubspot)

After you've decided upon a title for your blog overall you'll use that same process in naming the individual posts to your blog. I've discussed titling here in "Content Optimization".

Get and keep your readers attention in the first few lines of your post. Give them a powerful statistic, or a little known fact about the subject of which they are about to read. You could even begin it with a famous quote or anecdote. You must grab and keep them there because if you don't they won't stay and finish your post. Once you have their attention explain what the post is about and why you're writing it. I like to include a little of that in the title of a post e.g., "The business of blogging has captured the imagination of many an entrepreneur". Try to use some action words in your grabber such as: drive, run, action, captured etc. You might also want to explain what the post is intended to do for them and the intro is a good place to do that.

Alright so now you have your intro, you already know what you're going to write about and you have an outline of the information you'll be presenting so now it's time to start writing your draft. When your draft is done edit it for punctuation and grammar to the best of your abilities. If you're not good at that you might want to copy and paste your post into a word processor trust it to catch typo's, grammatical errors or spelling errors. When you're done with that proof read it again and make any final adjustments to it's formatting. Then find a nice relative image to add to your post so it does well in social media too. Images are important in social media posts.

Make sure your blog post is interesting, useful, dynamic and honest. The home page to your blog is the welcoming page to your guest. It is what's commonly called your "landing page". Your landing page needs to have an air of hospitality to it, a welcome, come in please sit. Here's why we're here kind of quality about it. Make sure its easy to understand and easy to navigate. Your home page should reflect your blogs image, its brand.

Okay, here's an outline for your blog website make sure your blog is on a blog friendly template that has:

  • Link to an about page
  • Link to a contact page or contact information
  • Categories
  • Sidebar
  • Subscription options
  • Social media icons

What's the image of your blog? Make sure your blogs design reflects your blogs image. You wouldn't want a blog about Navy Seals written in pastels with a pink background. As per Susan Gunelius another professional blogger, "Your about me page is an essential tool to establish who you are as blogger and help readers understand what your blog is about. It should reflect your experience and why you're the best person to blog about your subject matter. It should also have links to your other websites or blogs. Self promotion is critical to your success as a blogger." 

Saturday, August 29, 2015

MANAGING YOUR BLOG


Look at the dates on search resulting research pages before writing about their information in your blog. Hi, I'm Gene and I'm going to pack a lot of information about blogs and blogging into this post. There will be a little technical stuff but it won't be much. The information you read about fixing a technical problem you're blogging a fix about could be out of date. You should check it's date to be sure it's current. If you don't you could increase your problems by making the matter worse. Applying outdated technology or design information to newer technology complicates can detour you and your readers away from the real fix. For example let’s say you want to create a custom /404.php or "page not found" with a page that looks and feels like its part of your site.

A 404 is what you see when you get the old "Page Not Found" page. Sites customize those pages to look like they are a page of the website you're on. We don't want our reader left at a dead end with no way out. So we "create" a custom 404 page that looks and feels like all the other pages on our site. Your custom page might read something like this: "Oops! We're sorry about that, it's totally our fault. Here is the page you we're headed to, delete the old one. And here are some other page we know you'll like too." So on your customer 404 page you've placed links to other pages on your site your reader will enjoy instead being stuck there on a dead end page.

So lets say you've decided you want a custom 404 page for your website. You go online and Google how to do it, and the search results give you choices; you make a choice and Boom! There it is: A blog with easy to follow instructions.

In this blog they tell you to create the page, then name it 404.php, go to a text editor like notepad, type the name of the file on the notepad and upload it to your htaccess/public.html located in your sites root directory. You're new at this and find these instructions over whelming. You're just putting up your first site. There are several things to take into account that are NOT mentioned. One, shared hosting htaccess can be directly accessed on a page at your sites host without having to go to a file manager. And two, it's generally just two simple steps. Create your custom page, type the name you gave your custom page into the htaccess box and click save and your done.

In the mean while following the outdated instructions (outdated only because the blog you were reading was written in 2007) you not only still don't have a custom 404 page, you could have created a new problem in your root directory blundering around in there. My point is this: Most websites on the net today use SHARED hosting instead of vertual private servers (VPS) and DEDICATED servers (professional tech level stuff). 

The latter gives you the most control over everything, including your SEO work and use by professionals. Example Dedicated and VPS: Lets say your site is loading slow recently. And you happen to know that Google may penalize you for that. One way to speed it up is to set your server to cache your website and then leverage that by modifications to codes in your CMS. Site loading speed is really very important to your success on the Internet. You'll want to limit inline frames, CSS and more importantly javascript and flash above the folds on your site's pages. Well the novice doesn't know that stuff. But that doesn't mean accomplish the same thing righ there at your level of knowledge. I go into those things in a little more detail on this blog. More on those there. You can visit Google Page Insights by Google developers and learn more about site speed for now. The fact that they address this subject means slow loading can effect your sites ranking in search results.   

Bloggers have more pride in their blogs when the blog has the look and feel they like and their readers will like. And as a blogger you will eventually be drawn into the technology aspect of the internet and CMS. After all it is the medium of your work now. And for these reasons you will look for information about your website and other kinds of content management systems (websites). It can get to be expensive trying to have someone else do all the things that must be done to build and operate a website. When I started back in 2011 (Jimisound.com was parked for two years before becoming a website) I was quite naive about blogging. I didn't know what I was in for technology wise. That shouldn't scare you away from blogging because each day that passes brings faster easier ways to set up a blogging business. 

There were people making hundreds of thousands of dollars a month blogging but I didn’t know that back then. In fact, I didn’t know that until about a year ago when I got out of school and started researching it. And there still are, but there were also some people who for whatever reasons were not successful at all with it. Therefore they assumed and made posts around the internet about how blogging was no longer a lucrative vocation. You may still see some those today. 

When you're starting out as a blogger it’s not money you're thinking about, its the adventure of writing, designing and creativity. In my case it was anyway, I was all about writing from the inside of the entertainment business. All I wanted to do was write and blogging gave me a way to do that under my own conditions, my own choice of subjects and to whom I choose to write. Since I've started I've written for quite a few online companies, and other blog sites. Before that I was writing for newspapers and magazines, all very different from online writing and blogging. I had to learn how to blog and I'm still learning. Before It was called blogging it was just called Web journaling or Weblogs. 

The term "weblog" was coined by Jorn Barger on 17 December 1997. The short form, "blog", was coined by Peter Merholz.  Call it intuition but back in 2011 not knowing any of this I actually titled some of my blogs “journal blogs” as I wrote about the stress I was experience at that development stages. You can still read those blogs at archived journal blogs on jimisound.com. If memory serves they are blogs number 2-6. Becoming a blogger is a process. You go through stages. And, it takes time.

So be patient. I've been doing it a little while now and things are loosening up, clarity is setting in. But, that’s only because of the help from other bloggers and of course sticking with it. Without them it's easy to lose faith in yourself as a blogger. After all there are many things challenging early bloggers, many things to learn. It is a marvelous growing experience for character development, but I should warn you it is addictive.

There's a Internet Archive called the "Way Back Machine" which crawls the internet tagging, logging and cataloging all the websites on the internet. I use to measure my growth at website development, writing, and my growth as a blogger. I must admit, my own case it's a little embarrassing to witness just how inexperienced and naive I was about designing websites, organizing and creating content, and of course developing a following. And as I said, I'm still learning.

I could not focus on blogging with my full attention until about a year ago. And I found a lot of mistakes. I was in school the past eight years or so. I was an honor student (I'm not bragging) and had to focus intently on school to keep that status. And proudly I'm pleased to share with you that I belong to Golden Key, the same honor society as Bill Clinton and Desmond Tutu. That's why I chose to use a drag and drop site. I couldn't find the time to develop my blogging interest any other way.

Weebly has come a long way since I began using their sites. And with a little imagination and creativity you can develop them into something respectable looking, but overall most professionals will not use them because of a lack in scale ability. Word Press is the site of choice for techs, programmers, webmasters, bloggers and businesses today. They are very SEO friendly. The early bloggers were trail blazers. They had no models to learn from, no one who had succeeded beyond just writing and sharing information. No one knew what income possibilities would be available. You just had to have faith that the internet would become a self serving medium with techs, technology and blogging all working together to make it what it is becoming now.


What is it becoming? It's becoming many things all at once. It’s already the biggest and best market place in the world. Entertainment for example is better on the internet than on television or radio; you have more choices. Youtube is becoming the source of entertainment around the world over other visual mediums. Back in 2011 when I started there was 8 people per second coming online in the more developed countries.

This is what the Internet looked like when I started Jimisound.com and Blogger. 
If you look at the spinning globe on the home page you can see that even today little has changed as far as which countries have developed more, comparatively. Still though, the more countries develop and come online more chances you have of establishing a successful business online. Based on what you're seeing here and today, the Internet is still fairly new. There are lots more good technologies on the way. Lots of new tools that will make your job, my job on the internet easier. So it's not too late to start your blog if you had in mind to start one. In spite of the fact that there are 60 trillion pages on the internet, the internet is not saturated and it will be a long time before it will be, if ever. By the way be sure to read my new SEO blogs, They've just begun and they'll have the latest information about SEO and quite of lot of information about blogging too. I'll be drawing on five years of hands on, four years of college level studies of Internet Marketing and a very recent and ongoing investment in Hub Spot SEO Certification. The certification is to bring me face to face with the most recent "in the field" methodologies and technologies that I may want to apply to my services working in Internet Marketing. I write blogs in a number of categories and venues and for those reasons can only publish two sometimes three blogs a week for jimisound.com and Blogger. Another thing about blogging, make sure you do the research on what you write about. Try not to leave it all to memory. Wearing as many hats as we do as bloggers can deplete us and though we may know all about a subject, it depends on where your mind is at when you blog. You want to be accurate about a subject and a tired mind can be the reason for mistakes. So manage your time and your work activities and take the time to do the research before you blog. I will get into how you should manage your life style, sleep, new information, premium information and so on in upcoming blogs. As a blogger I think it's important to go back and read all my blogs, posts and articles regularly so I can update them and keep them updated. This practice may even help with getting link backs to my work. Speaking of back links to your blog, before I go let me leave you with a video tip about links and how to avoid the Google penalty box.

      

There are multiple facets to building a back link strategy. This video is just one example of what not to do when attempting to build back links to your blog. I'll address back links and other ways to get traffic to your blog in future post. That's it for this post. I'll see you again soon.

Gene

Sunday, August 16, 2015

GUEST BLOGGING

Back links, analytics and site changes 

Guest blogging can get you some links to your own blog. But what does Google think about those links? So before I go into writing about which blogs you should make a guest appearance on, and/or whether or not you should host guest bloggers on your own blog lets watch this short video about what Google thinks about guest blogging and what they take into account when deciding whether or not to place any value on those links. Is it worth your time in the long run?



Did you find that helpful? I have written a few guest blogs. I've yet to see a couple of recent ones published, but it may be too soon since they were written less than a month ago. Others I've written have been received well and shared by the blogs guests about 75 times on average. I try to guest blog on well know blogs only. Blogs like Hubpages.com, Examiner.com, The Huffington post etc. If someone reads my blog hosted by another blog site, follows up on me to my own blog and back links to it, GREAT! That is if they're understanding of back linking is accurate.

If they have a blog that gets hundreds of visitors a day and is well read, good for me and good for them. However if their blog only gets a couple of reads a day, is not written well, or covers uninteresting subjects, that's not good for me or them. Depending on what I'm targeting with my SEO efforts determines how my operating results read at the end of the month (EOM) results. Mid year 2015 jimisound.com was getting round 65,000 hits per month. That's not many but it's not so bad considering the site was redesigned, rewritten and reborn only just over a year ago. This means the site is a popular read, the visitors become enthralled and stay. Then they come back another time and pick up where they left off. If there was only one take-away at that site, it would be that it captivates and retains its readers. Although my recent activities and experiments lost some base readers. How do I know this? Analytic's! We'll get into how to use analytics to maneuver your content too.

Lately with the addition of new blogs that are focused on blogging, marketing, and Word Press, my base readers have become somewhat disoriented and confused.They're not certain yet if they are witnessing a major shift in the direction and content of the site or just a new segment on the site. It is important to watch your readers reactions and re-evaluate decisions that result in a shift in your returning visitor metric. Watch your analytics dashboard closely always, but particularly when you make any kind of change or addition to format, content, ads or design.

Many blog readers start to develop a sense of investment and ownership to a blog site, so you absolutely should respect them and keep them apprised of your intentions. Eventually you want your readers to develop a propensity to follow you the person as much as they do your blogs. Concerning the recent additions to jimisound.com some have left, and some new one's have come aboard. I hate losing base readers, that's the worse feeling ever. Fortunately for that particular site they tend to come back over time to look in on it. I've figured out why they left by then and fixed the problem so they'll notice next time they stop to see what's new. That's because the site always got something new happening and it's been around for a little while now, It is a niche site, and encompasses several different niches so using social media is very important to a site like that. But as always you have to figure out which social media networks have the personas for one or all of the three basic niches.

In busines the general rule of entrepreneurship is do one thing good and stick with that. Your brand is easier established, people remember you easier, your product stands out and is automatically associate with you, and you know who your customers are. That's not my personality. I feel limited, corralled by that. But I must respect the rule. I like the rule the more you know, the more has been given you, and the more is expected of you. If I know well how to fish and know well how to shoot, why should I be limited to sharing only fishing? Why if a person needs a fishing pole and a shooting lesson should they have to go to two different places if they can get in one place.

These are the decisions an entrepreneur must make and a blogger must make those same decisions. With every decision, any little change you make to your blogs content, context or the site itself in general will have a visible affect on your operating metrics. That is good and it can be bad. If you've got some experience in every aspect of blogging its good, you have full control and know damage control. For beginning bloggers they usually don't know what the heck happened if suddenly there's no more traffic for instance. They almost always panic with fear there's some kind of problem with their writing, site design etc. It just means they haven't developed full understanding of the metrics in their analytical data. You can use analytics to make decisions about content and context in your blog. We'll discuss those things in a future blog as well.

That's why it's important to make changes slowly and document what kind of change you made to your blog or website. So you can undo changes for the right reasons. As your knowledge about the business of blogging improves so will your understanding of Google's and other analytics providers. I love the analytics provided by my jimisound.com hosting company; IPower. Their analytics are in spreadsheet and chart form, very basic, simple to read and understand, very accurate and very useful. It's with their charts that I manage jimisound.com, But when I want information on demographics I use Google analytics. Using both gives me even more data base to work with. I've been with Ipower five years now. There's been no problem that we have not overcome together, or I messed up and they fixed. Of course its a shared plan.

They've been great in every aspect of hosting jimsound.com.  They've certainly put up with a lot from me that's for sure. I can be a real pill when it comes to my websites or their technologies. Ipower has done such a good job with me that even I'm amazed. I've gotten angry with them, scolded them, yelled at them, in so many words told them I wouldn't recommend them for shit, and threatened to leave to another company. They've learned when to be silent with me, when to defend themselves and when to tell me I'm wrong. Once I needed technical help with a server error and my call was routed to the Philippines. The tech barely spoke English. I was livid! I wasn't disrespectful to the tech, but boy did I give Ipower hell. Now they route all my calls to American techs. I've grown to love those guys over there and I've learned a lot from them.

When you start your blog, you become an entrepreneur and just like any new business there is a learning curve. I have not had to depend on money from my blog sites so I've been quick to experiment with them or make changes to them just to learn new things about internet marketing, blogging, conversions, and web technology processes overall. On that note I have to end this segment but before I go let me quickly add that affiliate marketing requires careful decision making too, about any and every aspect of a program. And most bloggers market an affiliate for one or more of their revenue streams. So the better you become at managing your blog, the more experience you'll bring to your affiliate marketing decisions too. And yes people are making money with blogs. Don't let the scuttle butts fool you. Have a good one, see you next time

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Recommended: How To Choose Your Websites Hosting Company

Thursday, August 13, 2015

BLOG ABOUT WHAT YOU KNOW

Hi folks. This will be the first installment of what will become a complete bloggers guide. Do you like to write? Are you good at it? Can you put your thoughts into words? What is your favorite thing to do? Is it skiing? How about fishing? What do you have a lot of experience in? The hardest thing about blogging is settling upon a subject to write about. Hopefully what you like to talk about is a subject of universal appeal. Subjects that appeal to a wide ranging audience tend to get more visits.

Do you want your blog to generate revenue? Are you planning to make a living at blogging, or just want your own little cubbyhole online to hangout with people of similar interests? You can have both just so you know.

The difference being a larger learning curve and lots more work. Monetizing a blog is not simple or easy. But that will be a discussion we will have for later down the line. For now I want help you with a good strong send off for your blogging experience. It will save you time and labor once you have your blog up and aired to be free of the rookie mistakes most beginning blogs make starting out.

My first impulse is to tell you everything I know about blogging right here right now. But of course that would be impossible. I've been blogging for four years come January 2016, not counting the first year I started, 2011. That year what I was writing were basically articles. I really only wrote 10 blog segments that year, and that's not blogging. That's less than one blog a month. Not blogging!

You need to write a new blog every day if you can. If not then write two to three new blogs a week. What is important is that you are CONSISTENT. This is how you will develop a steady flow of traffic to your blog and the best asset to your SEO work.

That's one great tip, here's another: Most of my time was spent learning the technology aspects (web technology) my first year. Learning the various CMS's out there. And speaking from experience, that never goes away. If you're going to become a blogger you're going to be learning a lot more than just how to write enthralling blogs. You'll also have to learn about content management and website technologies. Basically what that means is you'll be learning how your blog site works, it's design and function abilities.

How to use the tools provided by my sites host took time. The host is the platform upon which your website lives and breathes. The host you choose for your site will be the determinant of your success or failure. Hosting problems can and do discourage emerging bloggers. Hosting problems can introduce overwhelming technical obstacles to your learning process which interferes with and complicates all the other processes you have to learn for becoming a notable blogger. Learning How to choose a host for your blog is the second most important decision you will have to make for your blog aspirations.

If you choose Blogger by Google, the platform this blog is on, that's a good decision for bloggers who want to stay with the basics, publish quickly and be secure. Blogger is stable, secure, has been around a long time and is owned and operated by Google. But if you really want to grow, expand and become a dominant force on the Internet you'll need to move on into VPS and shared hosting. Don't get me wrong, if you are tech savvy you can take a Blogger platform and do some pretty cool things with it. In that respect Blogger behaves more like shared hosting platform with the only difference being in the way you get help for issues concerning your platform.

But in my opinion the money is in the versatility of a blog template and platform. I run into SEO limitations with Blogger sites.

The most important SEO asset you'll have with a Blogger site for organic SEO is in the titling of your blog. But if you blew it titling your Blogger blog all is not lots. You can buy a domain with a title that suits your blog and just point it at your Blogger blog and make your blog recognized for that title and domain later. And, you can do that right from your Blogger platform.

I've spent the last five years learning everything there is to know about blogging, digital marketing, hosting and web technologies. I'd like to think that anyway. But as we all know, technology is going to change on you so you have to keep learning new stuff. And I still have a long ways to go. I'm not a know-it-all. The moment I think that is the moment I seize to learn new things.

This is my fifth blog site, not counting the social media blogs I write. If you count them I manage over 25 sites, not including the new Alchemy Internet Marketing site being built as we speak. It too, will have a blog on it. It is a Word Press site. In my opinion Word Press makes the most versatile and professional looking sites. You'll need to learn about plug-ins and a few other things to operate a Word Press site but overall its worth it.  A plug-in brings features to a site, template or browsers that were not a part of the original version. They make them cable of other things not originally a part of the initial package. Midway into 2015, there was about 38,400 plug-ins in the Word press directory. The Word Press plugins allow you to customize functions and add features to make your website unique to your business and ensure efficient performance. That's what makes Word Press so versatile.


Now four years in, I have begun looking seriously at monetizing my blogs the right way, and building the "right" consistent high volume traffic to them. It's easy to have the wrong kind of traffic for your blog. Though I make some money right now, I'm not making what I could be making this far into the process. Some of my blogger acquaintances are making tens of thousands of dollars per month. And I'm fine with that, revenue wasn't ranked high on my list of priorities; how to write, what to write, when to write, where to write was. Though it does comfort me to know that the high money making bloggers have been at it an average of three years longer than me that is no consolation. Blogging is a business and businesses need to make money to make it worthwhile.

The other reason for that is diversity. I've not focused specifically on making money up to now because I've been focused on the technology and building an empire that in the end will be imbued with various marketing channels and conversion sciences. Some that lean more towards articles, some to support other blogs, some primarily to generate revenue and some to grow my brand and my marketing services. So my approach to blogging is probably a little different than yours would be.

I got caught up in blogging during that school break and have been a prisoner to it ever sense. It wasn't something I had planned to do. It began during a school break in between degree programs in 2011. I had been working in the entertainment industry doing several things. Writing songs for myself and others, learning piano and learning to arrange in a variety of music genres. When things got slow in music I would work in television and television lead to working in movies. Nothing big, nothing famous, but I did draw paychecks and that was the main thing to me; to supplement my job as a reporter for the San Diego Reader magazine and job as a songwriter in the music industry.

So as far as I was concerned I worked in and for Hollywood production companies and that was good for me to grow. But that was only an income stream for me. I had also just finished The Cisco School of Computer Networking back then which had wonderful promises. My first job after finishing Cisco school was in Spain, but divorce set in and I had two small daughters both whom I love dearly. I couldn't take a job so far away from them. Confused I stayed in the states worked this job and that job till I was sure of what I wanted to do with my life.

I decided to go back to school. Divorce began in 2000, by 2010 I had finished Cisco school, and a degree in college working as a business consultant, San Diego music scene reporter for the magazine, and working at Staples as a customer service specialist. It was in college that I learned that not only could I write poetry, music and songs, but I could write good papers, white papers, articles and letters. In college my writing skills and techniques were being fine tuned. The magazines I had been writing for up to that point had been publishing me because they saw potential, but I'm a much better writer now compared to then. I never got less than an A on any paper I wrote during both my college degrees. So in 2011 during school break I started Jimisound.com a music and entertainment industry blog and website at the time. That was evolution to becoming a blogger. Yours will be different, not less in anyway, just different.

Now that I've shared that with you, let me tell you this. You don't have to be a trained writer to operate a blog. Expressing your thoughts and information in a way that people can read and understand what you're saying is all that is necessary to be a blogger. True, some people will leave a blog if they see a spelling error, mistake in grammar etc., but most readers won't be that sensitive about an authors work.

Print errors can occur for number of reasons. Fatigue, tired eyes, being distracted, and they can also occur by word processor malfunctions, internal computer processor delays, republishing, and other things like space box allocations or restrictions. So even when you've dotted all the I's and crossed all the T's something unforeseen during the publishing can occur. That why proof reading after publishing is important and it's a good idea to proof read more than once to catch these errors. I always proof read again after publishing a blog. Because you'll almost always find one or two small errors on a page you've published. A letter missing from a word, typing "there" when you meant "their" That's just the world of writers. Get use to correcting your work.

I knew nothing about internet marketing and even less about blogging when I started. I only knew that I loved music, had been there and wanted to help others with their own music business endeavors. I didn't know anything about making money doing blogging, I didn't know what blogging was. I just knew I loved to write. So I did, I wrote and I wrote on jimisound.com. I wrote everyday from experience and research filling the site with content as I learned about creating and managing websites and learning new web technologies as they developed. The point I want to make here is that I knew everything and then some about what I was writing about. And you must know everything there is to know about the subject of your blog (s) or almost anyway.

Lots of times when you're writing some things you know don't come to mind. Researching your subjects is good for that and other reasons. I can't tell how many times I've been doing the research on the subject I'm going to write about and have my memory jogged. It's like, oh yeah, I knew that. So do the research first. It will help you to write more useful information into your blog. Them you must organize your information. You can do that using a pre-designed outline template or you can doing it proof reading, but you'll need to organize you information in your blog.

It was easy and fun at first, but then came marketing the website. That puts you to a test. It's very challenging. There will be apprehension at first but you'll get trough it. How was I to make jimisound.com known in the world. That was an overwhelming thought. You mean I have to build the website outline, create the content and then market the website? I thought that was automatic! I thought you just title your site smartly the host takes over and people find it. I thought people just came to your site once it was finished. Finished? No such thing! A blog site is never finished. Just like a song. Oh you may decide to produce the song and publish it at some point, but a song is never finished. They are endless. And, so are blogs! Enter the concept of link technologies. Link technology is a marketing process I and other marketers employ (its just one of many sciences Internet marketers use) and will be discussed in more detail in my marketing blogs at a future date. The (marketing) SEO blogs I am writing are found on jimisound.com if you didn't know already.

Oh my, this is just getting deeper as I go I thought. Can I do this I thought? Oh, no, and I have to go back to school in a few months. What have I gotten myself into? Needless to say going back to school sent my website soaring downward. I just couldn't put the time into learning everything I needed to know while carrying eighteen credits a semester. But worse was I didn't have time to write new and fresh material to it every day. But I moved forward with it nervously stumbling, getting stumped on every occasion with the technology part and the design parts. And design, oh don't even mention that. A mind boggling energy draining black hole depending on the nature of your website. And I'm not speaking of my girl friend. Honestly speaking, it wasn't until I was out of school (2014) that I was able to really invest time into jimisound.com and Blogger and Word Press. My favorite color (one of them) is blue. So I made the jimisound.com site blue. That was lucky because it just so happens that blue is one of best colors for a website, particularly a business site. Look at the worlds most popular sites, Facebook, Google, Linkedin etc, all blue!

This is the first blog here, so I will be experimenting with this sites layout and colors too; so bare with that please.

There are color psychology schemes you can apply to your websites. For instance orange motivates people to spend. Yellow evokes positive thinking. Having a shade of orange in, on and around your ecommerce site can do wonders in that way. School started and I was immediately over whelmed. I was in a private, accelerated university. carrying 18 credits, an honor student with collateral duties, I was in trouble, or more to say jimisound.com was in trouble. To be continued...........

Recommended: Journal Blogs-the building of jimisound.com
I think the journals begin at entry no.2-6

Are you enjoying this? Is sharing the details of my beginnings as a blogger helpful to you? Eventually I will cover all aspects of blogging so you continue to come back here and learn as you grow into each phase of the blogging experience. I think beginning it this way can kind of put some things into perspective for you in a way that you might relate to easier and quicker. Lets stop here for now and pick it up in the next segment. I am publishing this draft now so you can get started reading it. Thank you for being here. Take care, see you very soon with the next installment of "THE BUSINESS OF BLOGGING"

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